We offer customized and comprehensive service for the positioning of your product in the leisure & MICE market. Strategic, creative and dynamic solutions in the fields of marketing, sales, communication and PR are our daily bread. Clients can rely on cost-effective consulting and a maximum of flexibility, particularly in the case of a crisis. Your dedicated account manager is an expert in their field and is equipped to provide advice and support as required. We live and love tourism and maintain excellent business relationships with key industry leaders and influencers. An informed and experienced team of dynamic and creative individuals are at your service. As a reliable partner in the German MICE and leisure market, we enjoy the longstanding trust of partners and clients worldwide.


% Marketing & Sales

% Public Relations


Our services in detail

Lieb Management offers the full range of measures for Marketing, Sales, Press and Public Relations with its focus on the German speaking markets of Europe. Highest professionalism, proactivity and a great passion for our work are our trademarks. We offer qualified, comprehensive and custom-tailored services to our clients.

  • Trainings and workshops for the tourism industry
  • Organization of sales calls and sales missions
  • Planning of familiarization trips & incentives
  • Organization of different event formats
  • Promotions B2B and B2C
  • Production of promotional material
  • Campaigns with consumer media
  • Media buying and counselling
  • Cross promotions with non-tourism partners
  • Market research and trend analysis
  • Prioritized database of MICE-agencies, Corporate Planners, Associations
  • Conception, development and implementation of sales & marketing strategies
  • Positioning and promotion of your product on the European or German MICE market
  • Operation of live communication features such as promotional events, workshops and fam trips
  • Generation of effective growth and generation of sales leads through proactive sales calls
  • Strategic cooperation with partners to maximize the awareness of your product
  • Appointment generation at MICE fairs such as IMEX and IBTM and support at stand
  • Trainings and workshops
  • Market research and trend analysis
  • Qualified press/media database for the German-speaking tourism and MICE market
  • Development of activity plans in accordance with the clients´ requirements
  • Research of relevant topics including content creation and marketing
  • Consultation service on all PR related matters
  • Research of matching blogs and blogger relations
  • Function as external press office
  • Ongoing proactive media and multiplier relations including personal media calls
  • Immediate processing of media inquiries
  • Production and distribution of press releases and press kits
  • Preparation and handling of interviews
  • Translation and/or adaptation of copy to the market’s requirements
  • Coordination of events and press functions
  • Organization of media and blogger familiarization tours
  • Promotions/ cross marketing activities
  • Crisis PR
  • Media relations at international trade shows