Brand USA

Public & Influencer Relations, Tourism Marketing & Sales

The United States of America are not called the proverbial „land of opportunity“ for nothing. The US welcome visitors with breathtaking and unique places: vibrant, famous cities meet lovely rural towns, rough wilderness meets serene lakes, travelers climb mountains covered in snow or rest at endless white sandy beaches. They tick unforgettable experiences off their bucket list, for example a roadtrip on the famous route 66. The culture of the melting pot USA is just as outstanding as its nature: There is the groundbreaking history which is present everywhere you go – and there is the unique way of life with opendminded and friendly Americans.

As the destination marketing organization for the United States, Brand USA’s mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide. According to studies by Oxford Economics, over the past five years Brand USA’s marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with $38 billion in total economic impact, and supporting, on average, 51,000 incremental jobs a year.

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