VisitScotland Business Events

MICE-Marketing & Sales

Scotland’s dramatic history spans 8,000 years. Marked by invasions and independence, wars, intrigues and subjugation. Such a history has left its mark on the nation’s psyche – and has contributed in no small way to the fierce pride. Scotland is world-renowned for its unique and distinctive cuisine, reflective of generations of history and tradition. Today, the Scottish food scene is vibrant, exciting and surprising. Explore our selection of great Scottish food experiences. Its compact size lends itself well to getting as much out of your delegates’ time as possible. In our exciting and dynamic cities, everything is close at hand. The variety of indoor and outdoor pursuits on offer in Scotland gives delegates an opportunity to experience many new and unique activities from team building to individual challenges. Now It’s easier than ever getting to Scotland for your event, whether from just down the road or from the other side of the world. The VisitScotland Business Events team and Lieb Management & Beteiligungs GmbH, as their partner in the German-speaking market, have the overall aim of promoting Scotland as a MICE destination, providing free and impartial advice to event planners, and making the right contacts with hotels, venues, universities and industry contacts.

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